TINY DESK
Overview
Parisalexa’s submission to NPR’s 2024 Tiny Desk Contest, produced in partnership with Hrvst Studios, stood out for its emotional resonance and cultural intentionality—earning third place and solidifying her as an ongoing collaborator with the Tiny Desk brand.
I led the creative direction, theme development, styling, on-set execution, and final edit approvals—working hand-in-hand with the director and DP to translate a bold vision into a high-production, visually immersive live session.
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Project Vision
Parisalexa’s Tiny Desk audition needed to be more than just a performance—it had to feel intentional, visually distinct, and true to her artistic identity. Partnering with Hrvst Studios, I developed a creative approach that blended striking aesthetics with an intimate, live-session energy.
My Role
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Creative Direction & Theme Development – Designed a cohesive visual and conceptual theme that complemented Parisalexa’s sound and presence.
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Set Design & Styling – Sourced props, curated the setup and ensured every visual element enhanced the performance.
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On-Set Production – Worked closely with the director and DP to bring the creative vision to life, ensuring smooth execution and problem-solving on set.
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Finalization & Editing Approval – Provided creative input throughout post-production, refining edits to align with the original vision.
Impact and Outcome
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Top contender in NPR’s 2024 Tiny Desk Contest, securing a third-place finish.
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Strengthened Parisalexa’s positioning with the Tiny Desk brand, leading to continued partnership opportunities.
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Delivered a high-production, visually compelling audition that resonated with audiences and industry professionals alike.